As a small business counselor I have noticed there seems to be a belief that automation, the Internet and social networking can make the business succeed when in fact the real design of the enterprise itself is lacking (niche, market base, business plan, competitive analysis and financial forecasting) I hear from many clients who ask, "What Now?" having launched an enterprise that is going nowhere because they are driving the tools and not the car.Below is a simple test to develop your potential idea for a business.1. Do you have a product or service niche in mind?
2. Do you believe you have a market for 1 above and the means to reach it? 3. Are you willing to develop a business plan to validate 1 and 2 above before you launch? When you have completed the above definition and planning process you will then be in a position to astutely select the tools you wish to use along the way and apply them successfully.
You will be able to network your vehicle, pick up riders as industry partners, and attract revenue fuel in the form of customers by marketing and social networking based on the thorough definition and content of your business plan. In short, don’t let technology make a monkey out of you and your idea as well as raid your treasury before you launch. Define your business vehicle and its journey first. Then pick the right technology tools to make a successful trip.
Publicada Hace 1 semana