finding your niche. In my experience with any kind of blogs or websites where they provide a medium for people to read and comment on the thought provided by the owner it generally needs to pertain to a subject that people didn't know they wanted to be a part of. like if you talked about astronomy and were working in that citizen scientist project where citizens can find stars with exoplanets orbiting them. You could talk about that in a thought provoking way allowing people to comment and generate ad revenue on your site. Has to be interesting. What do people want to talk about? Check google statistics and see what people are googling. whatever top results that you find you like and can comment on may be a good fit. Some food for thought.
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