James:
It seems that the problem you are trying to find a solution for is the process of GENERATING LEADS --> CONVERSION OF LEADS TO SALES. Marketing is the discipline of creating awareness and identify prospects and turn them into leads. The SALES PROCESS take those leads and convert them to a customer (If they buy your service), or nurture that "Warm Lead" with an email campaign to increase trust and later convert them into a customer.
If you visit our website www.topbusiness.coach, I recommend you to sign up for the FREE 4 part video course, it talks about how to create a Marketing Dominating position, so you can generate all the leads you can handle. If you then go to the blog post area, we have a series of posts on starting with "What the Heck is a Sales Funnel, Anyway?", that I think may send you in the right direction.
For more information visit our website.
J.R. Gomez
Institute for Business Success, LLC
www.topbusiness.coach
JR.Gomez@topbusiness.coach
Twitter: @CoachJuanGomez