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I have an item I made and would like to sell to the masses. I only have a provisional patent. I was told that the key is how you market the item. What say you?

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Unless you have a fat wallet and can afford to mass market,  I suggest marketing to a small segment or small geographic area to see "if the dogs will eat it."   Answer these questions: 1) what is your competitive advantage?, 2) how is your product unique or different fram anything else in the market?,  What needs or what problems does your product solve?

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There are many trade shows and fairs happening locally as well as nationally. You may want to explore such options where you can slowly build up. If you have a product with a unique features may be you want to first have a few trusted customers. 

 

 

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