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how can photography business scale up in a time of economic recession?

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Recession means things are changing, and whenever things are changing there are opportunities, though they may not come easy.

In many markets we see eCommerce currently booming at the expense of regular Retail, the impact of the virus is in some markets believed to have advanced the adoption rate of eCommerce shopping by 10 years in only 6 months time. Quality photography is an absolute cornerstone of ecommerce success. Product photography now plays the main role in convincing customers to buy, where previously we could inspect the goods on our own, or get convinced by a good sales person.

Recession also means more people are looking for work. Maintaining a professional online appearance is becoming more and more important in 21st century job hunting. In some markets it's even becoming customary to attach a picture with one's resumé or CV.

Recession also brings cost cutting projects for a lot of companies. As it gets harder to continue growing and generating more revenue it will become more appealing to try and improve margins by scrutinizing contracts with existing suppliers. This can also mean opportunities for new suppliers to come in and offer better rates as the company is reevaluating.

I can't say in either of these options are just right for you, your business and your market. Nor would I claim these opportunities come easy, many potential customers are likely not willing or able to pay as much as they otherwise could or would. But I do believe in getting into the mindset of seeing change patterns like in the examples above, and then considering how you can tailor your services to meet the new need arising.

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