Use Google Trends & Google Ads to see search volume and what terms people are looking for. Use this in your website for Google to find on your website. Also create a site map this helps your website get indexed.
Report Ivory's answer
Maximizing Free Social Media Utilities to Promote Your Small Business. Personal, professional and business branding is occurring regularly, whether or not we are aware of it.
From our web site presence to our postings on the sites of others, from our credit ratings to our cell phone records and application navigation, we are tracking others and being tracked ourselves.
Deciding to become active in social networking is really a matter of managing personal, professional and business images/brands or having them manage us.
Networking is a vital tool in achieving an image/brand. Establish a network like a wheel. The hub is core content (web site, blog, books, articles, useful materials). The spokes leading from the hub are the tools to network content that is linked to the hub.
Contacts are the engines that power the wheel.
Content is the fuel that feeds the social networking contacts and powers the wheel.
As the wheel turns, the quality of the networking improves with feedback and the wheel climbs the optimization hill of the major search engines (SEO).
Limiting factors are the quality of the core content and knowledge/persistence in networking.
Blog, post and contribute to Q&A features on several sites:
It allows insight in solving the difficulties of others; always a satisfying achievement, dovetailing with professional endeavors and creating a positive image.
The manner in which a response is worded conveys values, expression, opinion, and insight to others who may wish to team, counter with a disagreement or pass on a reference to others; all healthy forms of communication.
Ratings features allow evaluation of responses by a large peer group.
With the growth of social networking international participation increasing dramatically, it provides insights into perspectives from other nations and cultures; a valuable input in the wired global economy these days.
The historical record of questions and answers, posting content and feedback is searched regularly by a large, world-wide community and draws others to profiles and web sites long after the initial dialogue has occurred.
Evaluate other net-workers for consistency. Value the participants who realize these are huge and open forums and who keep an open mind to input.
Do not value narrow minded use of these features for exclusively personal or business gain.
Report Kenneth's answer
Be the big fish in a small pond, not a small fish in a big one.
Organic search skews top heavy with at least 70% of clicks occurring on the first search results page. For any search keyword where you compete with the really big fish, odds are you end up way down on page 2 or beyond, and get only the scraps from the table. Google simply premieres big brands so much these days that smaller businesses will always struggle regardless of content quality.
If you manage to find those relevant but less competitive keywords, and carve out your niche there, odds are much higher you can land in the top 5. Yes the total search volume is lower, but you will get more than a small fraction of it. Plus odds should be higher they are specifically inn the market for your offering, whereas someone searching something broad like "miami tourism" could be looking for almost anything. Finally remember that for the truly big fish there will be little appeal in coming into your small pond, their diet requires bigger bait.
Judging by the name of your business alone it sounds like you have a pretty clear niche already, so that sets you up well in terms of which topics to start looking at in search for the coveted keywords.