Report question

Note: your identity will not be shared with the person who sent you this message.
This field is required

what are key factors an entrepreneur needs to consider in making online sales through social media

Sign in to answer

3 answers

Target the audience/population and market Choose the right platform. Create a community/ affinity group Live videos Most importantly create your calendar for promotion. Answer queries of customers quickly. Care for non-customers too.

Report Mona's answer

Note: your identity will not be shared with the person who sent you this message.
This field is required

Utilize social media to promote your small business. The process requires a front-end loaded investment in time, but it is well worth the effort when using free or very low cost utilities on the Internet. The return may surprise you.

Set up a Google or Word Press blog. A blog is quite different from a web site. Provide good, solid information free of charge and use blog searches for synergistic businesses to team with. Teaming is an absolute necessity these days.

Be prepared to provide information, samples and valuable service gratis as a marketing tool. Introduce yourself and then immediately engage the client or potential teaming partner with your presentation tools available to bring your expertise to whatever topic they are interested in.

Let them take you where they want to go with their concerns and their needs. Apply your presentation tools and expertise dynamically The idea is to refer clients to article links at your web site and your blog to avoid having to repeat yourself over and over in new business marketing, thereby keeping yourself available for specific inquiries and closing deals.

Link everything together and begin answering questions as well as registering at many of the free applications for networking web sites on the Internet to see how that can benefit your product and services. Utilities like Twitter, Alignable, Pinterest and About Me will serve your site well.

You may wish to consider Google Ad Sense for cash flow. It is free and could supplement your income with ads in the margin of your blog.

Integrating and networking platforms together is the best approach. Most of the free applications of the type discussed here have profile features to link back to your blog and many will automatically publish your content on their site, once linked.

Content is king and the queen is a hub of strong useful information with spokes emanating from it like those of a wheel to many free social networking platforms where your brand, your consistency and your offerings drive the engine that is your enterprise.

Report Kenneth's answer

Note: your identity will not be shared with the person who sent you this message.
This field is required

A few thoughts:

  1. Remember that each social media platform has a unique engagement model, so be prepared to adjust what and how you're presenting your offer based on the platform.
  2. Research the best way to build an organic following on the platforms you're targeting. If you search for "organic reach" as a topic, you'll find lots of perspective on that.
  3. If you're not engaged on the platform you're advertising on, don't expect big results. Ultimately, your business has to be participating on the platform as an active entity - creating content, building a following, etc. If your account is solely focused on advertisements, the returns will be rather limited.

Report Dave's answer

Note: your identity will not be shared with the person who sent you this message.
This field is required