You can try to generate backlinks by going to websites like forums and blogs and posting links to your site. Google will scan these links and increase your ranking. You can also advertise on Google Adwords or Facebook. You can search for $100 free advertising credit for Google and find a coupon. To use the coupon it requires a credit card and $10 deposit into the ad account.
Report Robert's answer
you offer an incredible service or product--and take it viral
few new things/services will qualify
Report k's answer
Email is stiull king despite all the hoorah over social media, which, also is part of the solution. People relate with people and you need to be out their connecting with people. Have a Facebook page and post interesting stories about your company. Post updates of new developments in your business. Be a source of information for your ciustomers and potential customers.
Back to email - develop an email campaign and ONLY use permission based marketing which means that people sign up using a form on your website for the information you want to deliver. NEVER buy lists. Buying lists is the worst thing you can do. You will develop a bad reputation and that will kill your online business.
Find a reputable bulk email marketing company such as MailChimp or BombBomb. BombBomb has a very high deliverability rate which is a very important consideration when selecting a service provider. Deliverability Rate refers to the number of emails that make it to the inbox. BombBomb's is over 90% which is way above average amongst bulk email service providers plus theres is the only true video email product out there and can also do traditional email as well. Consequently, if you engage in spamming BombBomb will close your account immediately, they don't tolerate it which is why there deliverability rate is so high.
Search Engine Marketing is part of the solution as well referencing the other answer about Adwords but cvan be an expensive way to start. That is something you do for specials in the beginning and constantly once you have a steady revenue flow.
Building permission-based email list is powerful because each person who gives you permission wants to receive your information. You take care of those people and be careful not to abuse their permission.
Report Matthew's answer
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