It is very important to have a paid advertising strategy for your business. However, you need to identify your goals and budget. Also, organic marketing is important but very hard to accomplish when you don't have a lot of presence yet. I would love to hear more about your business. Please contact me!
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Marketing is critical. I like to say you can have more success with a C grade business concept and A grade marketing than someone with the opposite. Why? Because the C grade business concept has the right things; right. Which is people know of them! You want when someone considers your service they know of your business. Having the right marketing strategy is the difference between the life and death of your business. Believe me, I have made the mistake in the past. Now we research our marketing and create a plan first. Also you don't want to be blind sided and learn that to reach the heights you want your marketing budget needs to be way higher than you initially anticipated. The medical field tends to pay higher per lead for paid advertising. All in all I would recommend researching this first and figuring out how you acquire customers the best for your niche. Sometimes that is paid advertising and other times it is a combination. Paid advertising is an accelerator when done right.