For products/brands to attract more loyal customers, they will need to reassess and adjust their mindset, strategy, tactics and marketing mix. But the ultimate goal can never be lost in between the planning and tactics. However, for a brand of high quality to attract patronage in a low end location the following should be considered: 1. Offer incentives and bonuses- Some bonus can be in form of buy-2 and get-1 as some customers are looking for giveaway before regular patronage 2. Call back Customers- This can be achieved by creating a schedule of to do list, customers you haven't seen for 3 to 6 months deserve to be contacted for business. Call back could be by phone calls, SMS, emails, etc 3. Seek for Referrals- Your present customers are your loyalty. Ask them to connect you with theirs friends and loved ones by creating a systemized approach. 4. Partner with Complementary Business- This is the type of business that doesn't offer same products with yours but relatively goes for each other. For example, if you sell Wrist Watches locate a business partner who is into Clothing and so on. 5. Network- Create awareness by meeting people. This can be achieved by attending events, public gathering, social gathering, Social media publicity, email marketing, etc. for the purpose of advertising your product.
In addition to above points, you need to understand your current and prospective customers needs, desires, dreams, frustrations and challenges. This can be achieved by gaining your customer's insight through keyword research, industry reports, google trend, product review, comments, surveys, and other resources you consider insightful
Report Samuel's answer
Thank you for your response Samuel, it is very helpful.
Report Nomazizi's answer
I think where you're from will not affect much but rather where you will locate your business. For high-end clients, you might need to consider locating your business where the clients will not struggle to recognize it. The product/service should also be catchy, pricey but worth the money. This may be a good start. My own opinion, good day.
Report Theophilus's answer
Great response Theophilus, thanks.