As a small business counselor I have noticed there seems to be a belief that tools like automation, the Internet, eCommerce and social networking can make the business succeed when in fact the real design of the enterprise itself may be lacking (niche, market base, business plan, competitive analysis and financial forecasting)
I hear from many clients who ask, "What Now?" having launched an enterprise that is going nowhere because they are driving the tools and not the car.
I take them back to the garage; design the auto to see if it can run and then apply the wrenches retroactively if that is possible. It is usually a traumatic experience and could have been avoided with strategic and business planning .
Consider developing a marketing plan. The tools can be prudently selected when you have planned your trip. With planning you will be able to network your business vehicle, pick up riders as industry partners, and attract revenue fuel in the form of customers by marketing and social networking based on the thorough definition and content of your plan. For further guidance on this type of planning, please see the answers to the following question here at the Micro Mentor Q&A Feature: https://www.micromentor.org/question/4871