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How do you identify your market and the right audience?

How do you identify your market and the right audience for your product.

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5 answers

Hi Kizito, glad to hear that youw ant to understand your customers. For many businesses, it takes a longer time to understand who is your target audience. The best way is to always test your products in different markets while noting down the response. Most people call this a market research but I like to call it a product test. Once you understand the things your customers like and the way they speak, you'll understand how to present your products.

I hope this helps!

Report Lazarus's answer

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I'm learning thank you for sharing .

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You develop a marketing plan. The plan involves establishing your product or service niche and then conducting market research by profiling prospective customers, their values and needs. The essence of market research is accumulation of data on these values and needs and then focusing your offering on meeting them.

Report Kenneth's answer

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Look at your current customer base. Check out your competition Analyze your product/service Choose specific demographics to target. *Consider the psychographics of your target.

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Some products may appear to fit into large markets. For example, if you are building a social network, literally anyone in the world can use it. A clothes business can have any human being as a customer. However, what is important to focus/start with is a beachhead market. A beachhead market is a small targeted market where you would find your first target customers and then expand from there. Focus on finding your beachhead market/right audience and you would succeed. For you to get there, you need to speak to individuals personally. Don't rely on secondary market research. Setup 1:1 interviews and talk to them about the problem you are trying to solve and what they are looking for.

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