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Is this industry pretty marketable in the Dallas/Fort Worth area? What are good trends or ideas for this industry?

I was sure about my idea but after I talk to someone in the SBA in my area, she mentioned my idea maybe to broad. I may have to narrow it down or see who I can market it to. 

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I don't think Flowers/Gifts is to broad. You can easily segment the market via your advertising. If you are near a hospital, advertise to people visiting friends/loved ones. Husbands would obviously be another big market for Anniversaries, Valentines Day, etc.

PS: I would also sell cards like "Get Well Soon" or "Happy Anniversary!", because that would be an easy cross-sell.

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