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Starting a digital agency (currently freelance web developer): should I pick a niche or go broad?

I am web developer (freelance) and I want to start a digital agency. As a developer I picked all kinds of clients from various industries. But, now I want to start an agency and I get mixed advice: some suggest niche-down others to keep clients broad.

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I'd think long term and really focus on where you'd want your digital agency to be down the road. I'd say if you want to go big, go broad. An agency that benefits the clients (and themselves) most would have everything they need under one roof.

Report Magdalene's answer

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Currently, the market is very competitive, start broad in the beginning. you need clients at first. then once you are comfortable, you can select the niche depending on the business potential.

Report Yeshwanth 's answer

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Cephas.site.live has the answers

Report Cosmas's answer

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Hello Misha, When it come to a very competitive industry like that, the question is: do you want to become a big fish in a small pond, or a small fish in a big pond? If you target a niche first, and try to be a big fish in a small pond, then when you are ready, you swim to the big pond to meet shark

Report Jasmine's answer

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Going broad might sound interesting but I don't think is the best for now considering the fact that your industry is a very competitive one at this era Is always nice to hold few things firmly than to handle many things lightly having too many clients you can't handle or satisfy will bring bad reputation for you especially as a beginner but picking a niche will help you stay focused and effective of course expansion is always welcome

Report Enoch .K.'s answer

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Hello Misha K,

Digital Agency is Excellent Idea, Most of the Online business are facing competition and they do require these types of service. Do contact me if you require any assistance.

Regards Anand

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I agree with Enoch. Regardless of being new or experienced choosing a niche can be very helpful. What sounds better: 1. I do digital marketing for everyone 2. I do digital marketing for legal firms and I know exactly what digital marketing services legal firms need. I also have several references from other legal firms.

The pitch sounds better, but is also makes your work easier when looking for customers. Instead of trying to be everywhere you're going to go to places/sites/forums for legal firms. The content you create on your site will be target towards that niche, etc.

Report David's answer

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I would still start with a niche. We do something similar. All of our marketing is for a specific niche but I still get approached to work with other businesses. Of course we don't turn them down. The point is to be known for something specific and speak to their specific needs. You will still get the attention of others.

Report Ivory's answer

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