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How do I develop therapeutic services aimed at men? Help with branding and positioning

I am a qualified psychotherapist specialising in CBT. I enjoy working with male clients (mainly mid-life) and I hope to develop a brand that is focussed towards this under-represented segment. I'm not thinking of out and out 'man therapy' type brand but more a name and brand that would appeal to men (and some women).

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Hi Julie, and welcome to the vast world of Entrepreneurship. I think you must focus on defining your "Marketing Dominating Position". But what exactly is that? (You may ask). It is simply any value-added customer perceived benefit, or a combination of benefits, that differentiates you from your competitors; and does so in a strong enough manner that it makes your business the logical choice in the minds of your prospects and customers.

We offer a FREE 4 part video course that explains more about this and helps you with the first steps on how to define it.

You can contact us at:

Institute for Business Success, LLC www.topbusiness.coach JR.Gomez@topbusiness.coach Twitter: @CoachJuanGomez

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