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Hi Natalie,
A site need to be there and then it depends which fashion products you intend to increase the brand awarness.Are those brands in demand?Are customers there willing to buy the same online?
RR
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I'm thinking of doing couture with a sort of eclectic spin. My target is the elite because I want to establish my brand as aspirational and high end. I'm not too sure about customer demand because this idea is still in speculation.