Hello obelia, to reach out right customer, you should understand your product first, who is in need of your product, and whos, doing the buy, for example, if your product is kids meal, your product is mean for the kids, but the one whos buying is not the kids, but the mom!
You should reach out to the mom who have kids. And you look out to where their social circle is.
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I set up a free Google and Word Press blog . A blog is quite different from a web site. I provided good, solid information free of charge and used blog searches for synergistic businesses to team with. Teaming is an absolute necessity these days.
I was prepared to provide information, samples and valuable service gratis as a marketing tool. I Introduced myself and then immediately engaged the client or potential teaming partner with presentation tools available to bring expertise to whatever topic they are interested in.
I let them take you where they wanted to go with their concerns and their needs. I applied my presentation tools and expertise dynamically. The idea was to refer clients to article links to avoid having to repeat myself over and over in new business marketing, thereby keeping my self available for specific inquiries.
I linked everything together and begin answering questions as well as registering at many of the free applications for networking web sites on the Internet to see how that can benefit my product and services. Utilities like Twitter, Alignable, Pinterest and About Me served me well.
Integrating and networking platforms together is the best approach. Most of the free applications of the type discussed here have profile features to link back to your blog and many will automatically publish your content on their site, once linked.
Content is king and the queen is a hub of strong useful information with spokes emanating from it like those of a wheel to many free social networking platforms where your brand, your consistency and your offerings drive the engine that is your enterprise.
Please see the bottom of the page linked below for an example of how the above principles have achieved.