Depending on the type of business you're into. First, know who your target audience are, where to find them. What's are there problems or pain points and how can your product or service solve their problems.
Two, are you on the right platform to promote your business, are you getting that awareness and engagement for your business and are you giving your audience the right value they deserve.
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Awareness modes and Reinforcements of Importance of your Work: education, media, govt and legal Support systems