Do I charge my customer for the service, do I charge the dealer or make it free for them and charge for advertising on the site?
I feel my service is a great value and I can save a customer thousands of dollars on his purchase. I am asking $39.95 to use my site and I guarantee them I will save them at least $500. However, no one has used the site. Should I make it free for customers and charge the dealers to be on my bidders list? I don't think they will pay for leads.
Should I make it free for all and charge advertisers, like the equipment manufacturers to advertise on my site?