Relocated to a small town, Need help marketing
We recently (6 months ago) relocated from San Francisco where our business was growing rapidly but so was our overhead and stress level, to the southern California mountain community of Big Bear Lake. Since moving our business which was mostly internet orders where we would make custom signs and ship them to the customer has dropped off dramatically. The original plan was to relocate, drop our overhead and keep doing the internet based orders, but it hasn't worked out that way. We have worked for some very high profile customers (Ocean Spray, NBC, San Francisco Mayor's Office) but are stalling in this small community.
I am considering adding other services to what we offer, namely antique restorations, refinishing services etc. as I have a background in these things and they would fit in with our current services and would provide a local work source, and would allow me to approach contractors with those services that they would hopefully bring our way. There is no one locally offering any of the services we are looking into adding including:
Antique restoration, tub and sink refinishing, furniture refinishing, vinyl and leather repair (we have 7 boat marinas) and basic upholstery work
I would like some advice from someone who has a background on marketing in a small community (we have a total of about 10,000 people here). In San Francisco our website generated regular leads, and word of mouth spread quickly. We have a Yellow Page ad coming out in January and are members of the local Chamber here (Chamber hasn't produced one lead yet.)
Anyone with input on where to go from here would be much appreciated.