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Set up and Planning

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Jon Rochetti Mentor

Location Fairfax, Virginia, United States of America
Mentor Industry Marketing/Advertising
Languages spoken
  • English
Recent Activity

How I can help

My professional background

Seasoned marketing executive (retired) with 30 years of strategic and tactical marketing leadership, including 17 years as a marketing/business consultant. Managed annual product and service revenue streams of $100m to $1.6B, teams over 50 professionals in fast paced environments from Fortune 20 leaders to start-ups, mergers and acquisitions.

MBA (Marketing) - Loyola Univ. of Chicago. BA Marketing/Business Management - Kendall College


How to work with me

What I can offer

I prefer to assist US-based entrepreneurs.

Business plan development and start-up planning. Product Dev & Management: research, concept development, PRDs, product planning, launch, fulfillment, branding, competitive research, product positioning, pricing, messaging, market research, offer management, life-cycle, customer engagement. Communications & Messaging: Branding, awareness, media outreach, social media, communications, etc. Market development, subscriber/customer management, customer life-cycle.

My expectations for a successful mentoring relationship

Open, honest and realistic communications. Follow through. Being prepared. Valuing each other's time.

How entrepreneurs can prepare before we start

An open mind, honesty, transparency, clear needs - even of it's "where do I start?" or "now what...?", specific goals and the willingness/drive to achieve them.