Jon Rochetti Mentor
- English
How I can help
My professional background
Seasoned marketing executive (retired) with 30 years of strategic and tactical marketing leadership, including 17 years as a marketing/business consultant. Managed annual product and service revenue streams of $100m to $1.6B, teams over 50 professionals in fast paced environments from Fortune 20 leaders to start-ups, mergers and acquisitions.
MBA (Marketing) - Loyola Univ. of Chicago. BA Marketing/Business Management - Kendall College
How to work with me
What I can offer
I prefer to assist US-based entrepreneurs.
Business plan development and start-up planning. Product Dev & Management: research, concept development, PRDs, product planning, launch, fulfillment, branding, competitive research, product positioning, pricing, messaging, market research, offer management, life-cycle, customer engagement. Communications & Messaging: Branding, awareness, media outreach, social media, communications, etc. Market development, subscriber/customer management, customer life-cycle.
My expectations for a successful mentoring relationship
Open, honest and realistic communications. Follow through. Being prepared. Valuing each other's time.
How entrepreneurs can prepare before we start
An open mind, honesty, transparency, clear needs - even of it's "where do I start?" or "now what...?", specific goals and the willingness/drive to achieve them.