Alicia Falcone Verizon Digital Ready Entrepreneur Mentor

I have twenty-five years of corporate marketing experience, and I have consulted with small and medium-sized companies on digital marketing projects. My experience includes developing marketing strategies and plans as well as executing marketing programs across all mediums, including digital, print, TV, and other traditional forms to both acquire new customers and retain existing customers. My skills include SEO copywriting, digital marketing, copywriting, social media marketing, lead generation, WordPress, and project management.

PLEASE READ: I only respond to entrepreneurs who have a completed profile and listed website. I won't respond to requests who don't provide this information, so please don't be surprised by a lack of response. I use this information to assess if I can be of assistance. I'm limiting my mentoring relationships to entrepreneurs that have websites and are in need of assistance with driving more traffic and sales to their sites with digital marketing.

I'm currently looking to help entrepreneurs with their digital marketing. The ideal entrepreneur will have an established website that could benefit from SEO (Search Engine Optimization) and improved website content. I can offer assistance with the development of digital marketing strategies and marketing plans. I can also provide an evaluation of your marketing to help you understand what is working and what needs improving. I'm able to review website copy and other marketing collateral. I can also help analyze any data you can share to help identify impacts on your business. Finally, I can help you brainstorm creative solutions to your marketing problems.

My expectations for a successful mentoring relationship are open two-way communication and a willingness and openness to receive feedback, both good and not-so-good. Also, I promise to be punctual and to show up for our mentoring sessions. If I have to reschedule, I will do so as far as possible in advance. I expect the same from you.

Before a first mentoring session, an entrepreneur can prepare by knowing what measurable problem they are trying to solve or a measurable goal they want to achieve. I want to hear the specifics of what you are trying to achieve. It's hard for me to help if you just tell me "I want to increase website traffic." I want to hear by what percentage you want to increase your website traffic and over what time frame, as an example.