Njeri Mbugua Entrepreneur
- English
What I need help with
My background as an entrepreneur
My current challenges
Creating a bankable business plan which will also guide me in the management of my business. I would also appreciate assistance in managing my financial plan and the marketing plan.
Actions I’ve taken so far
I am currently in the process of creating a business plan. I have already taken up quality assessment of the products with Kenya Bureau of Standards for the Standardation Mark. I have also undertaken practical training in all the products processing and have been producing in very small scale to ensure that I get the right consistency in processing the products.
My future goals
To have a proper and formal dairy with increased number of value added dairy products and with clients within our region.
My motivations to work with a mentor
To have someone to walk with in this journey. Having been in employment, I am currently getting into unchartered waters and I would appreciate to have a "tourguide" on this road.
About my venture
Akamis Dairies Started 2020
We are an upcoming dairy processing factory, specifically dealing with dairy value addition ensuring we give a high quality product that is affordable. We are currently working with 4 products I.e yoghurt, fermented cultured milk, Kefir and retail of pasteurised fresh milk. We are in the metropolitan area of Nairobi where the population of young families and single person, a group that is within the middle class of Kenya. The choice of the location is due to easier access to both the market of final products and source of the main raw materials. Our products have a competitive advantage of not having any preservative and also are cost effective thereby reaching a bigger consumer base of our target market. We target the families and the youth living within and beyond two counties and the road network is good this ensuring we can reach more clients within a short time.
Countries of operation: Kenya