Valentina Radon-Enriquez Entrepreneur
- English
- Spanish
What I need help with
My background as an entrepreneur
My current challenges
My current challenge is funding. I'm not sure how to begin to scale my business appropriately or where I should be putting my focus. The chicken or the egg- do I make all of my products then promote my business or promote my business then use a pre-order system to make my products. Also curious if I can expand my target audience beyond people dedicated to astrology and holism. I need help understanding digital marketing, social media, SEO, PPC, etc.
Actions I’ve taken so far
Start Up Budget, Business Plan, Marketing Research, Tincture and Tea Blend Formulations, Product Materials, Sourcing, Label Designs, 1 Small Business Grant Application
My future goals
E-Commerce Website, Cohesive Branding Identity and Socials that Drive Sales, Offer Astro Bare Botanicals In Store at Sprouts, Natural Grocers, Whole Foods and in local Herb and Lifestyle stores across the USA, Organic Herb Farm/Garden for Product Formulations
My motivations to work with a mentor
I would value the perspective of someone who shifted lifestyles from a blue collar worker to an entrepreneurial one. I've been brought up to believe that selling my labor is the only way to gain success, but I whole heartedly believe in Astro Care Botanicals and would like to see it succeed. I fear my worker mindset and lack of business education will be my downfall. I also need practical advice on how to run a functioning business that is profitable and tax compliant. Thank you for your time and consideration.
About my venture
Astro Care Botanicals
Astro Care Botanicals is a holistic health and herbal wellness product line based on medical astrology. In medical astrology we understand that each zodiac sign has a ruling planet. Each planet in our solar system also rules medicinal herbs. Medical astrology states that each body part is ruled by a zodiac sign as well. For example Aries rules the head, Taurus the throat, Gemini the lungs, etc. Astro Care Botanicals harnesses the complex system of medical astrology into herbal extracts dedicated to each sign. We want to start with tinctures and tea blends to introduce the concept of medical astrology (an Aries tincture or tea blend would contain herbs that aid the head, etc.) then later expand into other beauty and wellness product offerings: perfumes, flower essences, skincare and body care lines all based on medical astrology. Astro Care Botanicals believes in sustainability and the well being of all. We will source organically grown herbs and sustainable packaging. We will also dedicate 10% of our profits towards financial reparations for Black and Latinx communities effected by systematic oppression.
Countries of operation: United States of America