What I need help with
My background as an entrepreneur
My current challenges
I believe I have the skillset necessary to reach my goals with the business, I'm mostly lacking a clear direction and game plan to execute it.
I have a lot of experience in promoting products/services for other businesses, but not nearly as much experience with creating my own. So I need help finding ways I could improve my current service that I'm offering to subscribers, finding out the best plan for pricing, increasing customer LTV, and a general marketing strategy for growing the company.
Actions I’ve taken so far
Built the website, had the content (daily videos) created for the website, set up the payment processing, and ran a small advertising budget to test how the product resonates with my audience.
The website is ready to go, I just need people to subscribe to it.
My future goals
Get 50,000+ monthly subscribers on my site each paying $30/month. Then selling the site for a 5-10x multiple of yearly recurring revenue for over 9-figures.
My motivations to work with a mentor
I'm already living comfortably from a financial perspective, but I love the game of business and would like to keep growing both as an entrepreneur and as a person.
Learning how to successfully build a new business that can then become a sellable asset within the next couple of years is a challenge that I'm very motivated to take on.
About my venture
Bendy Body LLC Started 2022
I'm a digital marketer by trade. I generate a large amount of leads for Medicare and have recently created a new business to promote to the medicare leads I've captured.
The new business is called Bendy Body, which is a website that allows its subscribers to receive daily fitness videos. The fitness videos are tailored towards seniors who haven't had a regular exercise routine for years/decades. Each daily video is only around 8-10 minutes in length to keep them motivated to return everyday and make it a daily habit. Almost all of the movements can be done while sitting in a chair so it's very low-impact.
My digital marketing company does around $20million+ per year in revenue and $3-$4million per year in take-home net profit that's split between my business partner and I 50/50.
I'm looking to leverage our current skills (Facebook, YouTube, and TikTok ads) into growing our fitness website.
My goal for Bendy Body is to hit 50,000 monthly subscribers within the next 2-3 years and to sell the company for a 5-10x multiple of yearly profits which would be a buyout of over 9-figures.
I'm 28 years old, and have only been in the digital marketing space for around 3 years. Though I've been very grateful for the early success that my marketing business has achieved, I'm still nowhere near the level I would like to be as an entrepreneur and as a person.
I'm looking forward to receiving guidance in any way that I can. I'm young, hungry, and eager to grow!
Countries of operation: United States of America