I am trying to scale my business (hiring employees and expanding services) and I'd like some guidance in how to navigate this process effectively. Particularly because recruiting and retaining quality hires seems to be a field-wide challenge currently. Adjacent to this expansion process, I'd like some support in refining my marketing approach and beginning to identify tasks that I can outsource.
Actions I’ve taken so far
I have created job descriptions for my positions, posted them in a few places, started sharing with others in my community that I am hiring. I have hired one ancillary staff member who works part-time and started in June, so I've been practicing some hiring/onboarding/payroll skills and strategies with her.
My future goals
Short term goals: Hire 1 additional therapist. Expand group offerings to include year-round options. Grow our equine-assisted therapy capacity to 3 days/week.
Long term goals: Expand to a team of 3-5 therapists. Grow our equine-assisted therapy capacity to 5 days/week.
My motivations to work with a mentor
I find it beneficial to receive mentorship from someone with more experience and someone who can help me expand my perspective on how to accomplish a task.
I appreciate being able to process through next steps with another person. My business partner left the practice at the end of 2021, and I notice I have really missed the collaborative pieces of talking through business development with another person. My wife is willing to fill this role, but I don't think she always thrives in it!
I was previously working with a mentor at my local SBDC. This was really helpful! But she has since left that program and is no longer a resource.
About my venture
C.H.E.R.I.I.S.H. Counseling LLC
C.H.E.R.I.I.S.H. Counseling LLC offers individual, family, and group therapy (virtually and in-person) and equine-assisted services. The practice is based out of Gresham and Troutdale Oregon. C.H.E.R.I.I.S.H. Counseling supports clients through cultivating hope amidst challenges, supporting their own problem-solving processes, and building connections and positive relationships. We also assist clients in identifying and accessing resources. While C.H.E.R.I.I.S.H. does serve a range of clientele, our focus populations are: Members of the LGBTQIA+ community, pre-teens/teens, folks experiencing anxiety, and individuals looking to expand their self-confidence and self-understanding. I am currently the only therapist in the practice, and I am in the process of expanding into hiring other therapists.