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My full assessment

Set up and Planning

  • Created a business plan
  • Interviewed potential customers
  • Created a prototype
  • Tried to sell to customers
  • Confident
  • Confident

Market Research

  • Confident
  • Very Confident
  • Neutral
  • Neutral
  • Neutral

Finances

  • Neutral
  • Neutral
  • Neutral
  • Neutral

Sales

  • Confident
  • Neutral
  • Very Confident

Operations

  • Confident
  • Confident
  • Very Confident
  • Very Confident
  • Very Confident
  • Confident
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[JR]

Juan Rodriguez Entrepreneur

Location
Miami, Florida, United States of America
Venture Industry
Fashion/Clothing/Accessories
Languages spoken
  • English
Recent Activity

What I need help with

My background as an entrepreneur

My current challenges

The current challenges our company is facing as a start-up are the following: analyzing and finding solutions to the pain points of our target audience. We need to find ways of delivering messages and creating content that will attract our target audience. This will also help drive traffic to our website. Another major challenge is creating and maintaining an email list. Once we have our email list we want to send messages either on a weekly or monthly basis to our current customers and direct them to our website once again. In the emails we will inform customers about new releases, events and keep them up to date with our brand.

Actions I’ve taken so far

The actions we've taken so far is creating content that is currently appealing to our target audience. We have been engaging with our audience on social media by replying to messages and comments. We still need to increase our following and with the content we're creating we aim to make it happen. We're planning on a pop-up soon in which we will be able to interact with potential customers and receive their unfiltered feedback. In such pop-up we will have an email list for our customers to sign and encourage them to visit our website.

My future goals

Our future goals are to become a community not just a clothing line. We want to enhance confidence in the modern man. We want to inspire men through our content, messaging and clothing. We are extremely passionate about this project and we will work diligently to receive the desired results. A main goal is to build positive relationships with our customers and hear their feedbacks.

My motivations to work with a mentor

As the founder of Jibaro Urbano, my main motivation to work with a mentor will be to receive all the support needed through this start-up stage. All the recommendations and advice given by the mentor will be applied for the success of our business. We will see our mentor as a role model. One in which will guide us from their experience and direct us to the path of growth.


About my venture

Jibaro Urbano Started 2021

I, Juan Rodriguez as the founder of Jibaro Urbano decided to create a men's shirts line inspired by my Caribbean Heritage. I feel a strong passion for exalting the authentic Caribbean culture. The birth of Jibaro Urbano came about to reveal the vibrant stories hidden by one's everyday. The patterns and colors define the modern man. Jibaro Urbano is not just a men's custom shirts line, we're a lifestyle and a community. We are all about embracing the Caribbean feel into each and every design we create. Our shirts are made in a family owned boutique factory located in Bogota, Colombia. We work hand-in-hand with our providers to ensure each of our shirts are up to standard. We design all of our patterns in Miami, FL. Each shirt is hand-cut and sewn per order. Hand selected fabrics, buttons and labels to enhance male confidence.

Countries of operation: United States of America